Woman hiding under blanket

When the idea of Porla & Pine started to form in my head, I first thought I needed to be the expert and a perfect role model for this wonderful new space of serenity, inner peace and joy I was dreaming up.

I loved the idea but it also freaked me out.

How could I represent this beautiful brand when I’m not an expert?

Helen Thompson Porla and Pine holding pinebranch

So I told my branding specialist, Nic:

“I love all this, but no, no, no, I’m not expert at any of it! This won’t work.”

And she said:

“Helén, you don’t need to be an expert. All you need to do is HOLD the space and CURATE content that people want, need and love.”

If there is one thing I want you to know about me – it’s this

I’m just like you.

I’m just trying to figure it all out:

How to stress less, feel good enough, be accepting of my body, live a healthy life, be the best dog mom I can be and enjoy and explore the world to broaden my perspective of other countries, cultures and lives.

I do NOT have it all together.

I do NOT know it all.

BUT I’m curious and eager to learn more, and to share it all with you by using my passion for photography, writing and interviewing….

…In PURSUIT of inner peace and joyful living!

And as I’m writing this I get goose bumps on my arms because I’m so excited you let me hold the torch while we explore it all together!


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